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Lowell Lecture

Why Consumers Alone Can't Save Our Fish

Date & Time

May 20, 2014


IMAX Theater at New England Aquarium
1 Central Wharf Boston, MA 02110
Driving Directions


Dr. Jennifer Jacquet, Clinical Assistant Professor, New York University

Presenting Organization

New England Aquarium



Seafood is one of the only wild foods (aside from mushrooms) that Westerners eat with any regularity, and demand for it is only increasing. This talk discusses the rise of consumer-based initiatives to save the world's marine life, such as seafood wallet cards and the Marine Stewardship Council's eco-label for wild caught fish. The principle that consumers should make a point of choosing products that reflect their ideals is a good one, but too much emphasis on end consumers is not an effective strategy - particularly because they ask us to engage as consumers rather than as concerned citizens and relate to fish as a commodity rather than as wildlife.

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